-Our guest blogger- Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. He was a teacher and sounding board for The Shift Doctors (Tracy Latz, M.D. and Marion Ross, Ph.D.) ; and after many discussions strongly encouraged us to publish a book (soon to be released) designed to assist people who struggle with implementing tools learned in business or entrepreneurial coaching programs due to self-sabotage. For more on Jay Conrad Levinson visit www.gmarketing.com
Let’s start with the bad news. Much that you have learned in the past, although God’s own truth at the time, has changed, leaving you misinformed or uninformed, so that a lot of what you know is wrong. In social situations, your lack of information is inconvenient, but in business, it’s suicidal.
You’ve got to realize that in business, just as in sports, people are constantly trying to become better than you, and some of them succeed. The ones that do have mastered the art of learning. To do that, you simply [Read more…] about Jay Conrad Levinson Speaks: Guerrilla Learning